We have news!

Number78 came into life when we worked together at Kew Gardens, and wanted to go about business consultancy in a different way.  For the last 2 years, we have spent many a happy hour together working to grow our business, and adopting Picturehouse Central as our unofficial office.

Caroline has now made the tough decision to move on from Number78.  She will still be doing some freelance work, but will be taking some time back to focus on her two little ones, Jake and Thea. Her speciality is product development, and she has extensive experience in the heritage sector of this, so will be available for these types of projects.  She will still be running the Mumpreneurs Accelerator Programme until the summer, but will not actively be taking on any Number78 clients from now on.

Lisa will still be running the business, but under a new brand: LW Consulting, which will take over from the Number78 brand on Monday 5th March. Following some very useful client feedback, she will be expanding the services to include ongoing coaching sessions, and will also be covering retail and catering consultancy, which reflects Lisa’s background. In addition, Lisa now runs a women’s networking franchise, The Athena Network, covering the West London area.

We’ve had a ball working together, and will still be Skypeing each other every week to put the world to rights! We’d like to thank everyone for their support to date, and hope you continue to follow us on our respective ventures.

Caroline – contact her at caroline_a_newton@outlook.com, or visit her LinkedIn

Lisa - contact her at lisa@lwconsulting.london, or visit  (from Monday 5th);  www.theathenanetwork.com/lisawoodward;  @LWconsults;              www.facebook.com/LWconsults

Lots of love,

Caroline and Lisa  x

 Dave, Caroline, Jake, Lisa, James

Dave, Caroline, Jake, Lisa, James

 Thea and Lisa

Thea and Lisa

Women in Business - #IWD2017

To celebrate International Women's day on 8th March, Number78 are dedicating the whole of March to all things Womankind.  That's women who inspire us, challenges faced by women in business but also a celebration of the £7.2 billion contribution that 'Mumpreneurs' make to the British economy. 

Back in January we were in London on the day of the Women's March and it was amazing to see so many people - men, women & children, gathered in Trafalgar Square to show their support for women's rights globally.  It was a great atmosphere and a reminder that many things still need to be fought for and against.

Recently at a networking event someone questioned whether women still need to be empowered in this day and age. I don't need to answer that but here at Number78 we're passionate about supporting the women out there running their own businesses.  Whether they are just starting out or facing challenges further down the line, we're here to help them grow.  

We all know the challenges we face on a daily basis, in all sorts of guises but if you do one thing today, it's step back from being your harshest critic and reflect on what you, your fellow woman does day in, day out.   

We'd like to celebrate all the labour - local, global, emotional,  seen, unseen, paid & unpaid that women contribute to our communities and economy.








If I had a pound for every time someone has asked me what a KPI is, I would be a VERY rich woman.

Business talk amongst business people is often full of jargon, acronyms and abbreviations - some of it is useful, TBH most of it is BS - they make the simple appear very complex. 

However ignore KPIs at your peril (I don't mean mortal peril, just that they are extremely useful).

So what exactly is a KPI and how do you use them?

KPI - Key Performance Indicators - in lay terms, all the ways that you measure success in your business.

My Top 10 of why should you measure success (lots of people don't).

1) It's empowering
2) It's motivating
3) It keeps you on track
4) It shows you what's working
5) It shows you what's not working
6) It gives you confidence to try other things
7) It enables you take all the positive potential from mistakes
8) It allows to you set targets & goals that develop your business
9) It ensures that you are able to see the impact of any changes you make
10) Financial measures of success NEVER lie

Let's take that last one.  It's the numbers, not words that tell the story when it comes to business. The facts about your business are in the figures. However else you want to interpret what's going on, your financial information takes all the emotion out and tells it like it is.

Yeah, yeah, yeah.......but how do you use that information?

1st - you record your performance against certain criteria -i.e. you put something in place that is going to help you measure how you're doing - a KPI. e.g. Revenue, profit, operating margin 

2nd-  you look at a variety of things (KPIs) so that you get a broad overview of how your business is doing.

3rd- you measure them regularly 

4th- you review them

5th- you use the results to set yourself future target- eventually this leads to setting budgets.

6th- you keep measuring the same things, year on year so that you can see the trends.

Here's an example - 

Somewhere like a visitor attraction relies on how many people are coming through its doors every year but the amount of visitors can vary wildly from year to year.  Take an Art gallery as an example.  The amount of visitors going to a gallery depends both on its permanent collection and what special exhibitions it has that year. If a gallery has a blockbuster exhibition, something that's going to attract a lot of people I.e a Monet or a Van Gogh, then the visitor numbers go through the roof as does the income from admissions and commercial activity. However, the year that these exhibitions happen are exceptional years and if the gallery measured the success of other years against these exceptional years, on visitors and income alone, then every year would come up short.  Doesn't do much for morale if the target you're chasing is unobtainable. In this situation what they are more interested in is how many of those visitors did they convert into customers, what the average spend was & operating margin.  These types of measures can be measured against other years more relevantly - giving them a more balanced view of business performance.  

The more you use them, the easier they get to interpret.  
The more you know, the more you can do, 
The more you do, the more you're in control, 
The more you're in control, the more calculated risks you can take. 
The more risk, the bigger the rewards.

The beauty about KPIs is that they are bespoke to you - of course there are the standard financial ones that everyone uses and we would advise that - they are the nuts and bolts of your business.  But think about all the other things that you can measure that let's you know how you're doing.  Be creative.

Record how many times you went to a networking event in a month & how many clients did you get.
Record how many clients recommended you.
Record how many times you felt really good about a bit of work you did.
Record how much you used social media
Record when you've learnt something new.

Start small and just record the basics.  As you get more familiar with the process you get more sophisticated.

So next time someone mentions KPI you can say BTW, I'm OK, let's talk ROI!!

If you'd like to chat more about KPI's then give us a shout.  Happy to help. Drop us a line here